Cultural Trends 2009-10

Idea and Product Development Guide

This research comes out in the 10th year of Scenaristica first as T.I.P., then as T.E.A..

T.E.A. Trends Explorers Associated was born in 2005 from a rib of T.I.P. Trends Into Publics and of this one it collects and develops, according to the same methodology, the research activities on the aesthetic and cultural trends and on the implications in the consumption behaviors, in the market and in the economically interesting niches.

The purpose of T.E.A.'s research is the conception and development of new products and new segments. T.E.A. is the node of a network of researchers, specialized in qualitative and quantitative researches, it integrates the different methodologies to the advantage of a better knowledge of the market and consumer behaviors.


 

Details

Curators: Fucigna D.
Edition: 2009
Editor: T.E.A. Press
Pages: 90


 

Excerpts

First pages
Preface