This volume collects contributions from various CUOA Business School professors who reflect on how entrepreneurs and managers can navigate in competitive complexity and steer the ships of their companies into port. The authors address the evolution of business and managerial models along three lines: strategic, technological and organizational-managerial. The objective is to respond efficiently and effectively to competitive contexts that are changing in an increasingly rapid, turbulent, confusing and unpredictable way, environments often referred to in the literature as VUCA (Volatile, Uncertain, Complex, Ambiguous). The waves of complexity that companies must face are multiple, from globalization to digitalization, from networking to worldmaking. We must be able to intercept the waves that fuel the transition and harness their energy, as surfers do when they get on the crest of a wave. Upstream of the wave there is too much order (death by fossilization), downstream of the wave there is too much disorder (death by disintegration), on the crest of the wave there is the point of maximum energy (the area of life between order and disorder). To glide on the waves of change, the challenge for organizations is to stay on the point of maximum energy, between order and disorder, at the edge of chaos, in the zone of creative destruction, in the region of innovation, in the area of life's complexity.
Writings of Alberto F. De Toni, Andrea Furlan, Diego Campagnolo, Cristian Iosio, Francesco Gatto, Francesco M. Renne, Luca Vendraminelli, Laura Macchion, Anna Nosella, Andrea Vinelli, Cecilia Rossignoli, Alessandro Zardini, Riccardo Mocellin, Pietro Romano, Martina Gianecchini, Andrea R. Beraldin, Pamela Danese.
