From Zanussi to Electrolux

A century of lessons for the future

This volume enhances the history and wealth of experience of one of the largest European industrial groups, operating on global markets and also present in the north-east of Italy with some of its most prestigious production and design bases at an international level. The historical reconstruction is based on original company sources, but above all on thirty-six unpublished interviews, including that of Electrolux president and CEO Hans Stråberg, who outlines the group's future strategies. Management lessons learned in the field are drawn and offered to the reader of the Lesson Learned from the now centuries-old experience of the appliance giant: experiences gained in over one hundred years of history, a kaleidoscope from which to draw deep managerial lessons, a fundamental school for building a company future on solid foundations.

Dedicated to those who learn from the past.


 

Details

Authors: Burello A., De Toni A. F., Parussini M.
Edition: 2010
Editor: Il Mulino
Pages: 710
ISBN: 9788815146458