And so could a storyteller cross, even if only metaphorically, the threshold of a company? And could fairy tales creep into the professional context? But didn't they belong to our childhood? Could they help us unravel some skein? Inspire? Liberate? Innovate? If you have asked yourself these questions, and they are genuine, you are on the right track to find the answers, the fairy tales would tell you. This text aims to clarify first of all who the traditional storyteller is, shows how he/she acts in the company and how the fairy tale can be, even in the professional context, of vital use. It is a place of the spirit, important for rediscovering the weak signal of an unlimited, creative and decisive potential, which alone is capable of bringing about the desired change. There are several representative business situations described here, in which fairy tales have been successfully applied.
